I love squiggly words. *JUST* love them.
Wiggle text is relatively easy for me to accomplish, but can TOTALLY add some character to content.
Take a look at this video:
There is really very little that stands out as complicated animation, but it is still COMMUNICATING very clearly (and I don't just mean the text itself).
How does it make you feel? That's a question for you for this little piece, but also for every piece of content you choose. Your audience will feel it too.